Opening time lapse

This is the still shot of the smoke cloud time lapse. Overall the sunrise lasted 7 minutes and the colours change from deep purple to begin with to eventually becoming a pinky/ orange. We made the colours much more vibrate by altering the contrast tool in iMovie, in which we also sped the clip up 20x than its original speed.

This is the clip we will use for our title sequence, the lightly coloured background will make it much easier to read white font making it very well suited for our band's theme.

Sunrise filming day.

Initially, for the first few beats of the song we was going to include a few establishing shots of the area of Edmonton, this would establish the theme of escapism throughout the video whilst also allowing the audience to become familiar with our locations. However we recently brainstormed the idea of including a long wide angle shot of a time lapsed sunrise.

During the half term we went to Kelly's local allotment area as it had a high enough hill. The time lapse was started at approximately 6:50 am and was left on a rolling shutter until the actual sunrise at 7:13 am.

We then recorded a second time lapse with a smoke cloud that was nearby. The sun was reflecting off the cloud casting changing colours of pinks, blues and oranges.

Filming with car

For the running shots found at the beginning of our storyboard, we wanted to have a scene of Janadhi running from out of frame into the centre of the shot, additionally we wanted to film Jandhi side-on catching her breath at the lyrics 'we fall down.' We felt that the best and most stable way to film these tracking shots was to film from a moving car. Fortunately Kelly's parents own a convertible, avoiding the awkward 'sitting in the boot' struggles. Instead Kelly could just lean out from the back seat balancing the camera on the boot of the car which proved effective. 

Unfortunately I wasn't able to be present at the filming as I was going on a family holiday, however from the footage Kelly was able to film and show me, other than a few shaky shots of from the car (caused by numerous potholes and bumps) the footage is exactly how I pictured it.

Letter filming

Our next filming location was my house, we needed to use my front hallway to film the scenes in which Janadhi opened her enrolment into the army letter. We chose to film at my house as my hallway is wide, which would be effective when filming the long angled shots, as well as it having two large front-facing windows which would let in plenty of natural light which allowing the letter to be perfectly visible for the audience. 

These shots would reinforce the army theme narrative and needed to be filmed in such a way that made it clear to the audience what was happening, in order to do this we needed our miss-en-scene to be believable and effective. 

Kelly created the letter after researching templates on google. It was evident that they followed a simple letter format with a large signature printed on the bottom, with a large logo of the British Army visible in the top left corner. The rest of the letter incorporated information Kelly had researched on off of key Army sites, e.g training locations, training dates and any uniform information. 

Magazine advert for ceol

Here is my finished magazine advert.

Magazine advert in progress

Currently I am editing my magazine advert on Word, like I did for my digipak. 

After analysing some magazine adverts produced for other indie artists/bands I noticed how most use artwork that relates to their album rather than images of themselves. I especially liked this feature as by using images that can be related to the band also advertises them through synergy. I chose not to use the images I used on my digipak as I didn't want to 'over-do' the images of Janadhi working out. Instead I chose to use the establishing shot of our music video as the background. 

I also decided to keep the advert simple, which was a feature I took inspiration from the Arctic Monkey's advert, however I also wanted to include some extra information such as the exclusive content and the website, I am also planning on adding some information about the songs that are included. 

Indie magazine adverts

Magazine adverts

Magazine adverts act as an extra platform of advertisement to attract new audiences, sell a song or an album or even promote an artist or a band. I will be creating a magazine advert to sell my band's album 'The rhythm within us.'

Features that are found on a conventional magazine advert are:

• The release date
• The album/ song title 
• The iconic image of the album cover
• The artist's or band's name 
• Information about album 
• Where it is available for purchase
• The record label logo

Using the internet I found a few adverts from a variety of different genres; Pop, Indie rock and Rap.  

I found that with the rap and pop genre the magazine adverts (Wretch 32 and Madonna) had extremely hectic designs with array of different colours and lots of text. They also showcase the artist as the main feature of the advert, using voyeurism is a good way to draw attention, especially when the focus is on a well known star, such as Adele, as it immediately lets the readers know that this is a famous artist and you should watch or listen to their music. 

Whereas the indie advert featuring The Arctic Monkey's advert shows a simple design of their album logo with limited text and information. I much prefer the AM's design as it's simplicity makes it much easier to read which would help in drawing in audiences, especially as using a star image would be tricky when advertising a band. 

From my research,  I found that many bands do not use pictures of themselves to sell their music, instead they create iconic logos which are famously associated with them. Many logos do not even need to include the band's name for audiences to recognise them, for example the Scissor Sisters and the Rolling Stones rarely include text when advertising themselves.