Friday, 11 December 2015

Digipac researching - Genre

After researching some digipaks that were produced by artists that fall in the indie/rock genre it became evident that they share many of the same conventions. Below are just a selection of album covers that I found inspiration from.

The most noticeable feature is the simplicity of the visuals and designs. They rarely include the feature of voyeurism that Andrew Goodwin spoke about but instead feature some sort of icon that links to the artists theme of music. For example Bon Iver's music is especially calming and pacifying, hence the mellow colour palette of oranges and browns. Additionally The Arctic monkeys design holds the trademark of cigarettes and smoking, which is closely linked to the nature of their music and music videos.

 I also particularly like AM's digipak as it includes two images that relate to each other. This is a convention I wish to include in my digipak design as I feel it includes the audience in their 'behind scene' banter.





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