An audience is an individual or a group of people who experience a product, whether it be watching a movie, listening to a radio podcast, reading a book or even using your phone, however for us, the audience will be the people who view our music video and purchase our 'digi- pack.'
Adapting your product to the correct target audience is vital in producing a successful media product, and if done properly will open the gate to free marketing and advertising through 'word of mouth,' my group and I have started to think about purposing our product for the correct target audience. We already have a gist of what we are expecting, (a 15-30 year old who enjoys listening to the indie/pop genre) however to find out more details we plan to carry out a written questionnaire in which people can complete in front of us. We decided to focus on printed questionnaires rather than asking people to fill a survey out online as some questions may come across 'ambiguous' leading to the data being unviable.
Within our questionnaire we aim to include both open AND closed questions. Doing so will ensure we gain both qualitative and quantitate data leading to a wider and more credible target market.
We asked the following 10 questions;
How old are you?
What is your gender?
What is your ethnicity?
Any hobbies/ interests?
Favourite music genre?
Do you have a favourite movie video?
How do you consume music videos?
What makes a good music video?
Is the narrative clear in our storyboard?
Are there any elements you would change in the storyboard?
Adapting your product to the correct target audience is vital in producing a successful media product, and if done properly will open the gate to free marketing and advertising through 'word of mouth,' my group and I have started to think about purposing our product for the correct target audience. We already have a gist of what we are expecting, (a 15-30 year old who enjoys listening to the indie/pop genre) however to find out more details we plan to carry out a written questionnaire in which people can complete in front of us. We decided to focus on printed questionnaires rather than asking people to fill a survey out online as some questions may come across 'ambiguous' leading to the data being unviable.
Within our questionnaire we aim to include both open AND closed questions. Doing so will ensure we gain both qualitative and quantitate data leading to a wider and more credible target market.
We asked the following 10 questions;
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