The results of our surveys clearly indicate what demographics take an interest in the Indie genre, which will point us towards a target audience in which we can advertise too.
It showed that the most popular age group for 'indie' music is 13-18 year olds, and actually it was recorded that no one over the age of 30 preferred the indie genre, instead favouring the rock genre.
So now we know that our music video is definitely aimed towards a younger audience rather than an older one.
The results also points to a female audience rather than male, who as a demographic favoured the rock genre. However we can counter this by appealing to both genders by focusing on a more 'indie rock' genre.
The open questions we included in the questionnaire such as 'what makes a good music video' equipped us with some qualitative data rather than quantitative. This type of data allows us to study our audience feedback in depth, and being able to fully understand and incorporate the improvements and suggestions we have been given.
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