Tuesday, 30 June 2015

Andrew Goodwin

'Music videos ignore common narrative as they are essentially advertisements. As consumerism we make up our meaning of a song in our minds: a music video can anchor meaning and gives the record company\artist a method of anchoring meaning'  - Goodwins definition of a 'music video.'

Below is a youtube vid that clearly illustrates Goodwins main 6 conventions that all music videos adopt.



No comments:

Post a Comment